We help you turn marketing data into clear insights, better forecasts and measurable actions so you can understand what’s working and where to improve.
Data That Helps You Make Better Decisions
- 2.6xmore likely to achieve higher ROI with extensive use of customer analytics
- 3xmore likely to achieve above-average growth with advanced customer analytics
- 45%of agencies adopted new metrics or reporting tools to prove ROI
How We Can Help You Measure and Improve Performance
Whether you need clearer reporting, better forecasting or a stronger view of what is driving results, we help turn your data into insights and actions that improve marketing performance.
Predictive Analytics & Reporting
We help you use historical and current performance data to understand what is happening, anticipate what may happen next and make more informed marketing decisions. Our reporting brings the numbers into focus so your team can act with greater confidence.
Bespoke Reporting & Dashboards
We build custom dashboards and reporting frameworks around the metrics that matter most to your business. By bringing data from multiple sources into one view, we make it easier to understand performance, spot trends and communicate results.
CRO Audits & Testing
We help you identify where people are dropping off and what may be getting in the way of conversion. Through audits, testing and experimentation, we uncover opportunities to improve the user journey and turn more traffic into meaningful action.
AI Driven Forecasting
We help you use AI and machine learning to model future outcomes, test scenarios and make more informed investment decisions. Forecasting can help your team understand potential opportunities, risks and likely performance before committing budget.
CRM
We help you get more value from your CRM by improving how customer and lead data is organized, connected and used. That can include integrations, lifecycle reporting, automation and stronger alignment between marketing and sales.
FAQs
What data and measurement services does Jan Kelley offer?
Yes. We can build dashboards around the metrics that matter most to your business, using tools such as Looker Studio and Power BI. We can also bring together data from multiple platforms so your team has a more complete view of performance.
Can you build custom marketing dashboards?
Conversion rate optimization identifies where users drop off and tests solutions to remove friction. Even minor improvements in conversion rates can have a major impact on ROI.
What is predictive analytics in marketing?
Predictive analytics uses historical and current data to identify patterns and estimate what may happen next. We use it to help teams forecast demand, understand likely outcomes and make more informed decisions about marketing activity and investment.
What is conversion rate optimization?
Conversion rate optimization, or CRO, is the process of improving the percentage of users who take a desired action. We can audit your website or funnel, identify points of friction and test changes designed to improve conversion performance.
Can Jan Kelley help with A/B testing?
Yes. We can design and run A/B and multivariate tests across websites, landing pages and other digital experiences. The goal is to understand which changes actually improve performance and use those learnings to guide future optimization.
How does AI-driven forecasting work?
AI-driven forecasting uses machine learning and historical data to model possible future outcomes. We can use it to test scenarios, compare potential investments and help your team make decisions with a clearer view of risk and opportunity.
Can you help improve our CRM reporting?
Yes. We can review how your CRM is structured, how data flows between marketing and sales, and how reporting is set up. From there, we can improve lifecycle reporting, lead tracking, automation and visibility into the customer journey.
How do data and measurement connect to the rest of our marketing?
Data and measurement help show what is working, where performance is falling short and what to do next. Those insights can inform strategy, creative, media, customer experience and budget decisions so your marketing becomes easier to improve over time.
See the Results
Parkbridge
Performance Media
How we helped Parkbridge build demand for The Bluffs at Huron.
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Saven Financial
Performance Media & Creative
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Mitsubishi Motors Canada
Performance Media & Content Strategy
How we helped Mitsubishi Motors Canada appeal to Reddit audiences, with platform-native content.
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Why AI-Powered Media Mix Modelling Is the Future of Marketing Measurement
Discover how AI-powered Media Mix Modelling is reshaping marketing measurement by solving attribution issues and driving ROI in a post-cookie world.
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