We help you decide where to focus, how to stand out and what marketing needs to do next to drive your business forward.
Strategy That Moves Your Business Forward
- 61%of B2B buyers prefer a rep-free buying experience
- 69%of B2B buyers find inconsistencies between website and sales messaging
- 2.5xmore likely to report a high-quality deal when buying teams reach consensus
What We Can Help You Plan
Whether you need a clearer growth plan, stronger positioning or a better way to connect your creative and media, we turn insight into a practical strategy your team can act on.
Growth Marketing Strategy
We help you identify where marketing can have the greatest impact on growth and build a plan to get there. That can include prioritizing audiences, channels and investment, connecting acquisition and retention efforts, and creating a roadmap around the opportunities that matter most.
Brand Strategy
We help you define what your brand stands for, how it should be positioned and why customers should choose you. From positioning and value propositions to messaging and brand architecture, we create a clear foundation for how your brand shows up in market.
Creative Strategy
We help you turn business and audience insights into a clear direction for creative. That can include defining the big idea, developing campaign platforms, identifying the messages most likely to resonate and creating a framework for how creative should work across channels.
Media Strategy
We help you determine where your marketing investment should go and how different channels can work together. We assess your audience, objectives and available data to recommend a media mix designed around reach, efficiency and measurable performance.
Social Strategy
We help you define how your brand should show up on social and what role each platform should play in your broader marketing strategy. From organic content and paid social to creators, partnerships and community management, we build a plan around where your audiences are and what will give them a reason to engage.
FAQs
What marketing strategy services does Jan Kelley offer?
We can help with growth marketing strategy, brand strategy, creative strategy, media strategy and social strategy. Depending on what you need, we can focus on one area or connect multiple disciplines into a broader marketing strategy that gives your team a clear direction.
Can Jan Kelley help us build a growth marketing strategy?
Yes. We can help identify where your strongest growth opportunities are and determine how marketing can support them. That can include audience prioritization, acquisition and retention planning, channel strategy, budget allocation, go-to-market planning and a roadmap for testing and optimization.
What is the difference between brand strategy and marketing strategy?
Brand strategy defines what your brand stands for, how it is positioned and why customers should choose you. Marketing strategy determines how you bring that positioning to market through the right audiences, messages, channels and activities.
Can you help us reposition our brand?
Yes. We can assess your current positioning, competitive landscape, audience expectations and business goals to identify where your brand has an opportunity to stand apart. From there, we can develop positioning, value propositions, messaging and brand architecture that give your marketing a clearer foundation.
What is creative strategy?
Creative strategy defines what your creative needs to communicate and how it should connect with your audience. We can help develop the core idea, messaging, creative territories and channel considerations that guide campaign development and execution.
Can Jan Kelley develop our media strategy?
Yes. We can help determine which channels should play a role, how budget should be allocated and how your media mix can work together. Our recommendations are built around your audiences, objectives, available data and business goals.
What does a social media strategy include?
A social media strategy defines which audiences you want to reach, which platforms matter and what types of content will help you connect with them. We can also plan how paid, organic, creator and community activity work together and how performance will be measured.
How does strategy connect to the rest of our marketing?
Strategy gives your marketing a shared direction. It connects what you know about your audience and business goals to your brand, messaging, creative, media and measurement so teams are working toward the same outcomes.
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